The upper echelon of the Italian audiovisual industry met the press and opinion makers in the Big Apple to present a preview of the 2019 investment plan created by the Ministry of Cultural Heritage and ICE Audiovisual and dedicated to the U.S. market.

 This was an opportunity to illustrate all the measures that the Italian government will provide in order to develop the Made in Italy audiovisual industry, and in particular to create international partnerships, aimed at strengthening the internationalization of the Italian audiovisual industry.

 Participating speakers at the event were:

Maurizio Forte
Director of the ICE Agency in New York and Coordinator of the USA network

 Roberto Stabile
ICE Audiovisual Desk Coordinator

 Chiara Sbarigia
APT General Manager

 Paolo Genovese
Director

MiBAC and ICE will allocate substantial resources to activities in the U.S. with an entire series of activities dedicated to this sector, for example:

Kidscreen in Miami February 11-14

The Kidscreen Summit is considered the most important annual event in the children’s entertainment industry. This year there will be a large pavilion set up to welcome the main Italian animation companies.

Italian Television Meets Hollywood On February 27, in Los Angeles, in cooperation with APT (Italian Television Producers Association), ICE will organize a meeting at the Paley Center (House of Broadcasters) between the main Italian TV production companies and their American colleagues. These meetings will include the presence of the most important U.S. broadcasters along with the main platforms, to discuss co-production projects and look into new opportunities for collaboration.

 American Film Market in Los Angeles November 6-13, 2019, will repeat the now customary Lounge Italia, which welcomes and supports the main sellers of Italian audiovisual products, during their presence at what is the main audiovisual marketing event in the world.

 Focus USA: In Venice, during the Venice Film Festival (the oldest festival in the world), the General Directorate of Film at the Italian Ministry of Culture, in cooperation with the MPA (Motion Picture Association) will organize a focus group where the New European Digital Market will also be discussed.

 Also in Venice, on the occasion of Focus China, organized by DG Cinema with the MPA and the CFCC (China Film Coproduction Corporation), there will be a day of meetings between the U.S. and China, called Italy, a bridge between US and China.